Menu
Marketing and Sponsorship

PGA Tour Signs DraftKings For First Daily Fantasy Game

The PGA Tour has signed its first daily fantasy sponsorship with DraftKings, making the company the Tour’s first official daily fantasy game. Financial terms of the multiyear deal were not disclosed, but DraftKings will activate with daily fantasy golf contests involving fans having the chance to win cash prizes as well other prizes in the future. Fans also can create six-member fantasy teams. The Tour and DraftKings also will partner on other real-time product enhancements via the PGA Tour's proprietary ShotLink tracking system. The sponsorship begins this week in time for the WGC-FedEx St. Jude Invitational. The deal comes after the Tour in February changed its policy to allow official marketing partnerships and title sponsorships with companies in the daily fantasy sports related category.

ADDITIONAL SECTIONS
PODCASTS

SBJ Morning Buzzcast: May 6, 2024

Takeaways from a big sports weekend including The Kentucky Derby and F1's Miami Grand Prix; Caitlin Clark's WNBA preseason debut; a new RSN set to form in Chicago.

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.
SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2019/07/23/Marketing-and-Sponsorship/PGA-Tour.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2019/07/23/Marketing-and-Sponsorship/PGA-Tour.aspx

CLOSE
You have 0 articles remaining this month.

Register for a free SBJ account to unlock one extra article per month.

© 2024 Leaders Group. All rights reserved. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Leaders Group.