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Marketing and Sponsorship

Infiniti Partners With Stephen Curry On Three-Part YouTube Series

Unanimous Media, the company owned by Warriors G Stephen Curry, has partnered with Infiniti Motor Co. for a three-part YouTube series dubbed “Life, Lived.” Financial details were not disclosed. The series offers an inside look into Curry’s everyday, off-the-court life, while featuring a different Infiniti car in each episode. The first video launched on Thursday and documents Curry's singing in the car with his two daughters, seven-year-old Riley and four-year-old Ryan, on a trip to get ice cream. The episodes run about five minutes in length. The next two installments will debut late this month and will be posted across all of Curry's social media platforms.

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