Team Liquid To Wear Marvel-Inspired Jerseys As Part Of New Deal
We choose to be heroes.— Team Liquid (@TeamLiquid) June 27, 2019
Welcome to our strategic partnership with @Marvel, we are collaborating with the entertainment giant to bring together the worlds of heroes and professional gaming #LiquidxMarvel
Available now at https://t.co/0WlgwKMoiM pic.twitter.com/z5PwiZvOkR
Marvel Comics has "paired with esports organization Team Liquid for the first collaboration between the entertainment juggernaut and the world of competitive video games," according to Patrick Shanley of the HOLLYWOOD REPORTER. The deal will see Team Liquid's League of Legends players "sporting custom-designed Captain America-themed jerseys during their upcoming July 27 Rift Rivals match." The year-long agreement also will include a "line of merchandise which includes 'Avengers: Endgame's' quantum realm suits and Iron Man-inspired jerseys, as well as T-shirts sporting both companies' logos" (HOLLYWOODREPORTER.com, 6/27). The ESPORTS OBSERVER's Andrew Hayward noted the new line of apparel is the "first of several planned initiatives from the two companies, with further exclusive merchandise to come alongside crossover content" (ESPORTSOBSERVER.com, 6/27).
For more coverage of the business of esports, visit our partners, esportsobserver.com.