Zion Williamson’s Twitter account is the busiest and most valuable among top NBA Draft prospects, but when it comes to positive sentiment, Rui Hachimura leads the way. Thirty-eight percent of the Twitter posts, re-tweets and likes made by the former Gonzaga F had a positive vibe, according to Block Six Analytics. Using its Social Sentiment Analysis platform, the Chicago-based research firm analyzed the sentiment, engagement and value of more than 125,000 Twitter posts April 7-June 10 that were generated by ESPN’s projected first round NBA Draft picks. Block Six examined the content of every post on each player’s official account, scoring each one on a scale of -100% to +100%. Many of Hachimura’s posts were in his native language, which likely endeared him to Japanese fans. On the other hand, fan fatigue may have been a reason for Williamson’s lower sentiment level, said Block Six CEO & Founder Adam Grossman. “One likely explanation is that Williamson has been the projected No. 1 pick for months.” To be fair, Williamson is still a social media giant. His 325,000 follower total dwarfs Hachimura’s 63,000. Additionally, posts by the former Duke F generated a study-high $100.2M in value to Duke and Nike.
|
TOP NBA DRAFT PROSPECTS AS RANKED BY POSITIVE SENTIMENT
|
| PLAYER |
IMPRESSIONS
|
ESTIMATED
VALUE DELIVERED
|
AVERAGE
SENTIMENT
|
| Gonzaga F Rui Hachimura |
1,196,828
|
$7,244
|
38.0%
|
| Texas Tech G Jarrett Culver |
3,697,315
|
$22,377
|
36.8%
|
| Vanderbilt G Darius Garland |
957,154
|
$5,787
|
35.9%
|
| North Carolina F Nassir Little |
681,131
|
$4,101
|
31.7%
|
| Murray State G Ja Morant |
14,357,613
|
$86,465
|
31.0%
|
| Duke F Zion Williamson |
16,685,897
|
$100,180
|
27.6%
|
| Duke F RJ Barrett |
5,830,359
|
$35,044
|
27.2%
|
| Virginia F De'Andre Hunter |
1,140,255
|
$6,854
|
27.0%
|
| North Carolina G Coby White |
890,582
|
$5,336
|
23.4%
|
| Indiana F Romeo Langford |
470,176
|
$2,811
|
21.6%
|
| Gonzaga F Brandon Clarke |
749,733
|
$4,492
|
21.5%
|
| Guinea F Sekou Doumbouya |
349,249
|
$2,085
|
16.8%
|
| Duke G Cam Reddish |
3,332,391
|
$19,907
|
16.1%
|
| Texas C Jaxson Hayes |
435,367
|
$2,599
|
11.9%
|
| Oregon C Bol Bol |
1,226,449
|
$7,302
|
10.4%
|
