The Phoenix, a Colorado-based free sober active community, has signed a sponsorship agreement with the Red Sox. The deal will include LED in-park signage at Fenway Park, events and promotions, a ceremonial first pitch and PSAs promoting The Phoenix' work. This marks the first time the Red Sox have partnered with a nonprofit focused on the issue of addiction and recovery (The Phoenix).
LIGHTS' RIGHTS: USL club Las Vegas Lights FC signed an exclusive three-year, six-figure pouring rights deal to make Guadalajara-based Jarritos the official soda at Cashman Field. Jarritos will be "featured on a patch on Lights team jerseys, while receiving prominent signage and access to Lights FC marks and logos, hospitality opportunities, retail activations and community programs" (LVSPORTSBIZ.com, 4/29).
HEAD SPACE: Red Bull has expanded its partnership with "Fortnite" streamer Tyler "Ninja" Blevins to "now include a line of Official Ninja Gameplay Headbands." The headbands "will be sold exclusively" through Walmart.com. This comes after Red Bull last month "announced a line of cans featuring Blevins" (ESPORTSOBSERVER.com, 4/29).
