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Marketing and Sponsorship

Wheels & Deals: Porsche Foregoes IndyCar Involvement

RACER.com's Marshall Pruett reported Porsche's decision to "forego an IndyCar engine program was delivered" to the open-wheel racing series. The decision was "made around the Long Beach Grand Prix." Although there is "adequate time" for Porsche to enter the '21 season with a new motor, the company is "not currently expected to rejoin IndyCar." Porsche’s "sole focus of late in open-wheel competition involves the all-electric Formula E series" (RACER.com, 4/26).

PRESSURE IS ON: In Indianapolis, Jim Ayello notes the IndyCar Grand Prix is a "Chevrolet race," with the U.S. manufacturer winning "each one except the inaugural" in '14. The May event now "exists as the biggest thorn in Honda's side." The Japanese manufacturer this month "put to bed its four-race losing streak at Barber Motorsports Park" and now is "hoping to repeat the feat on the Indianapolis road course." Honda Performance Development Race Team Principal Allen Miller said, "It’s time to win the road course" (INDIANAPOLIS STAR, 4/30).

YOUR NAME HERE: NASCAR driver Gray Gaulding has created a website -- sponsorgray.com -- in an effort to "secure sponsorship" for the rest of the Xfinity Series this season, beginning with Saturday's race at Dover. Gaulding qualified for the series' $100,000 Dash 4 Cash bonus this weekend after finishing second at Talladega last Saturday. However, he "posted a video on Twitter revealing that the sponsorship planned for the Dover race had fallen through" (NBCSPORTS.com, 4/30).

DOG IN THE FIGHT: NASCAR Xfinity Series driver Jeffrey Earnhardt signed with sponsor iK9, which provides trained dogs for detection, service and emotional support. Earnhardt this weekend in Talladega discussed iK9's involvement in the sport, which includes backing driver Kyle Busch and a "sponsorship here in Talladega." Earnhardt: "It's good when you can bring fresh companies into our sport because it shows that we're continuing to grow" ("NASCAR Raceday," FS1, 4/27).

SBJ Morning Buzzcast: May 14, 2024

The WNBA's biggest moment? More fractures in men's golf; Conferences set agendas for spring meetings and the revamp of the Charlotte Hornets continues.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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