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Marketing and Sponsorship

Matt Hamilton Still Riding Wave From Olympic Curling Gold Medal

Since Gold Medal-winning U.S. curler Matt Hamilton's mustache "became a star in its own right" during the '18 Pyeongchang Games, his "15 minutes of fame have stretched to 13 months and counting," according to a front-page piece by Meg Jones of the MILWAUKEE JOURNAL SENTINEL. Hamilton currently "works in research and development" at Spectrum Brands, a subsidiary of Remington Shavers. So naturally when Remington "asked if he wanted to become a member of the Remington Beard Boss team he was all in." He "makes appearances and his photo is on a shaver box." He was also "asked to compete in a beard and mustache championship but couldn't because it overlapped with a curling tournament." Hamilton's Twitter followers "jumped from 4,000 before the Olympics to 22,000 after them, and his Instagram followers went from 3,000 to 20,000." Country artist Dierks Bentley tagged Hamilton on Instagram, who offered curling lessons "in exchange for guitar lessons for a friend." His stardom has allowed him to "sound the rally horn" at a Golden Knights game. Hamilton and the rest of the U.S. curling team were also invited to visit Callaway's Southern California HQ where they "posed for photos and received new sets of golf clubs, bags and balls." During a charity golf tournament last May, Hamilton posed for photos with Packers QB Aaron Rodgers "wearing Hamilton's medal" (MILWAUKEE JOURNAL SENTINEL, 4/5).

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