Mobil 1 has started running a new spot reviving the “tiny Kevin Harvick” theme, with fellow Stewart-Haas Racing driver Clint Bowyer also making an appearance. Mobil 1, a major primary sponsor of SHR and the official motor oil of NASCAR, has been running the comedic campaign that shows a miniature Harvick talking to regular-sized people about motor oil for a couple years. The newest iteration shows Harvick trying to convince a man at a grocery store to go with Mobil 1’s motor oil rather than a competitor. The man questions whether he should listen to Harvick given he is a paid spokesperson, so Harvick brings in Bowyer, whom Harvick jokingly suggests is not being paid. Mobil 1 has a national ad buy with the spot and is running it on programming beyond just NASCAR.
DUDE, YOU'RE GETTING A DELL: McLaren Racing has sold assets to its Indianapolis 500 team to Dell Technologies, one of the team's F1 sponsors. Terms were not disclosed, but Dell will extend its technical alliance to the Indy 500 team with products and services that the team uses for car design and development. Dell is also expected to get on-car branding and hospitality assets. Dell joined McLaren F1 last year. McLaren is expected to reveal the paint scheme of Fernando Alonso's Indy ride on Monday.
VIRGINIA IS FOR DIGGERS: Richmond Raceway has signed non-profit group Virginia 811 for presented-by rights to the track’s pre-race ceremonies ahead of the track hosting next weekend's NASCAR races. Virginia 811 is a group organized by utility companies in the state that encourages companies or people to call 811 before they start doing significant underground digging in order to protect the utility companies’ underground facilities.
