Gronkowski scored better in terms of likability in February Q Scores than Tom BradyGETTY IMAGES
Rob Gronkowski's "established image and amiable nature already have him ahead of the game" when it comes to "post-football opportunities," according to Chad Finn of the BOSTON GLOBE. Marketing Evaluations Exec VP Henry Schafer, whose company produces Q Scores, said of Gronkowski, "People know him and like him. He's going to get some very real opportunities. It's just a matter of what those opportunities will be." Finn notes Gronkowski scored "better in terms of likability" in February Q Scores than Tom Brady. Gronkowski has a 39% level of awareness among the general population, and Schafer said the "average sports star" is at 26%. Gronkowski's positive Q Score is 22, meaning 22% of the "general public that is familiar with him considers him one of their favorite personalities." His 22 Q Score ranks "sixth among players who were in the NFL last year." It seems like a "sure bet that Gronkowski will end up playing a role in some capacity" for the WWE, after already having "appeared at WWE events, including WrestleMania 33." There has not yet been "any indication that joining an NFL studio show or booth is something Gronkowski is seriously considering." However, ESPN VP/Production Seth Markman said that if he does show interest, it would be "wise to utilize his distinctive personality in an unconventional role" (BOSTON GLOBE, 3/28).
