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Marketing and Sponsorship

Barkley Talks Up New Capital One Spots, Recalls Least Favorite Ads

Charles Barkley praised his ongoing Capital One ad campaign that coincides with the NCAA Tournament, calling the years-long effort "awesome." Barkley appeared on CBS' "The Late Show" to promote the net's Sweet 16 coverage that begins tonight, and host Stephen Colbert said, "One of the jo...

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Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of SpringHill Entertainment/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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