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Marketing and Sponsorship

New Era Takes Over Phillies Store At Citizens Bank Park

The store features a mosaic composed of 375 caps, along with a 13-foot retail cap wallNEW ERA

New Era, MLB’s longtime MLB on-field cap rights holder, has expanded its rights at Citizens Bank Park, taking over the name of the Phillies' team store. What was the two-story Majestic Clubhouse Store at CBP has been gutted and will now be the New Era Phillies Team Store. New Era VP/Sports Marketing & Corporate Partnerships Josh Feine said the store will feature a mosaic composed of 375 caps, along with a 13-foot retail cap wall, with more than 400 cap facings. Aside from caps, there be a wide assortment of New Era-branded MLB apparel, including hoodies, polos, T-shirts and track jackets. About 10% of the store will include products from other MLB licensees.

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