Women's golf has "grown and progressed" since the LPGA was founded in '50, and the tour's new "Drive On" campaign "wants to highlight that, while still clearly looking to the future," according to Katherine Fitzgerald of the ARIZONA REPUBLIC. Last week's announcement of the "Drive On" campaign was "followed by a panel" made up of LPGA Chief Brand & Communications Officer Roberta Bowman, World Golf HOFer Nancy Lopez, current golfer Lizette Salas and LPGA-USGA Girls Golf Miami Site Dir Stephanie Peareth. There were "compelling stories and even some tears." It was "emotional because it was more than simply a marketing team's creation." Bowman said of why the LPGA felt the Bank of Hope Founders Cup in Phoenix was the right time to unveil the campaign, "It was important to us that we launch this positioning this week at this event, this event that honors our Founders and all that they represent." Fitzgerald noted a "main emphasis for golfers all weekend was to start telling the stories of what they have overcome to reach the LPGA." Embracing diversity is a "natural fit" for the LPGA, as 17 of the top 24 golfers in yesterday's final round "represented seven countries outside the U.S." (ARIZONA REPUBLIC, 3/24).
