LPGA Adopts New Branding With "Drive On" Tagline

The LPGA today is launching a new branding effort with the tagline of “Drive On,” replacing the “See Why It’s Different Out Here” slogan in place since '11. The branding is supported by a new spot that will run across the LPGA’s social media platforms beginning today and on Golf Channel starting tomorrow. Ogilvy, Singapore, created the spot. To unveil the new brand positioning, the LPGA today at 12:30pm ET will hold a Facebook Live event, which also will be shown live on the @LPGA Twitter handle.

“We are excited to use it as a launching pad to tell the journey of the LPGA, whether you’re a Tour player or whether you are someone who is just taking up the game,” said LPGA Chief Brand & Communications Officer Roberta Bowman. “We think it speaks to opportunities to change perceptions of not just the LPGA but women and girls all over the world. It’s rooted in golf, but we think it’s bigger than golf.”