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Marketing and Sponsorship

Marketplace Roundup

In Cincinnati, Alexander Coolidge wondered if locally-based P&G should "consider stripping its razor brand name off Gillette Stadium" in the wake of Patriots Owner Robert Kraft's legal troubles. An online petition with more than 13,000 signatures is "urging" P&G to do so. Kraft's charges came "weeks after P&G's latest venture into 'woke' advertising that urged men to stand up against 'toxic masculinity.'" P&G has a contract through the '31 season to "keep the Gillette name" on the stadium in Foxboro (CINCINNATI.com, 3/5).

ASTRO BREW: The Astros and Karbach Brewing Co. "partnered on a new beer, Crawford Bock," which will be the new "official alcoholic beverage of the Astros." Karbach Brewing Associate Brand Manager David Graham said, "We've been thinking about this for a few years. We started talking to the Astros about creating a beer in partnership with them, and they were really excited about the idea." After some "back and forth," the Astros and the brewery "settled on creating a bock, a low-alcohol, smooth and malty selection" (HOUSTON CHRONICLE, 3/4).

ROTATING TAP: Acura Grand Prix of Long Beach officials "selected Modelo Especial as the official beer and Ballast Point, best known for its Sculpin IPA, as the official craft beer" of the 45th annual IndyCar race. Both beers are "owned by Constellation Brands." In past years, Tecate was a race sponsor (Torrance DAILY BREEZE, 3/6).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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