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Marketing and Sponsorship

Natural Light's Newest Beer Tags Pat McAfee As Spokesperson

A-B InBev's Natural Light brand is "launching a new beer aimed at the spring break crowd" and will use former NFLer Pat McAfee as its spokesperson, according to Dwight Adams of the INDIANAPOLIS STAR. McAfee was announced as the spokesperson on Monday via an "animated cartoon." Natural Light describes the new beer as a "sessionable light lager brewed with phenomenal strawberry lemonade flavor." The can is "adorned with pink flamingos as well as bright red, yellow and pink colors and the words 'strawberry lemonade drinking beer.'" To raise more buzz, A-B InBev is "decking out" the JTG Daugherty NASCAR team's No. 37 car in a "Naturdays paint scheme -- complete with pink flamingos along the edge of the hood of the Chevrolet Camaro -- just in time for the Pennzoil 400 NASCAR race" at Las Vegas Motor Speedway on Sunday (INDYSTAR.com, 2/27).

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