Menu
Media

NBA All-Star Game Down 11%, But Saturday, Friday TNT Events Rise

The NBA All-Star Game finished with just under 6.8 million viewers on Sunday night across TNT and TBS, marking the game’s lowest figure since ’08 (6.3 million when the game was just on TNT). This year’s figure is down 11% from last year in L.A., which also aired up against the Pyeongchang Games. Also interesting this year was ESPN putting a live UFC event opposite the All-Star Game. UFC Fight Night, which was headlined by Francis Ngannou’s win over Cain Velasquez, drew 1.5 million viewers on ESPN from 9:00-11:56pm ET. The net last year drew less than 300,000 viewers for a couple of World Series of Poker repeats opposite the All-Star Game. FS1 carried the UFC opposite the game last year, drawing only 893,000 viewers. However, it was not all bad news for Turner Sports. NBA All-Star Saturday Night, which features the Slam Dunk Contest and 3-Point Challenge, drew just over 5 million viewers on TNT, up 8% from ’18 (also Olympic competition last year). Friday’s Rising Stars game on TNT (1.5 million viewers) also drew its best audience since ’15.

NBA ALL-STAR GAME TREND
YEAR
NETWORKS
VIEWERS (000)
'19
TNT/TBS
6,797
'18
TNT/TBS
7,654
'17
TNT/TBS
7,751
NBA ALL-STAR SATURDAY NIGHT TREND
YEAR
NETWORK
VIEWERS (000)
'19
TNT
5,018
'18
TNT
4,660
'17
TNT
5,627
NBA RISING STARS CHALLENGE TREND
YEAR
NETWORK
VIEWERS (000)
'19
TNT
1,460
'18
TNT
1,394
'17
TNT
1,156
Download the
NBA All Star audience

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2019/02/21/Media/NBA-ASG.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2019/02/21/Media/NBA-ASG.aspx

CLOSE