Marketing and Sponsorship

Champion Becomes Outfitter Of NBA 2K League In Multiyear Deal

By Ben Fischer 2.12.2019

Champion will provide game uniforms, warmups and practice clothing to the the NBA 2K League’s 21 teamsNBAE/GETTY IMAGES

Champion will become the official outfitter of the NBA 2K League in a multiyear deal announced today. Champion will provide game uniforms, warmups, travel and practice clothing to the league’s 21 teams. It will also sell NBA 2K League merchandise at Champion.com and at key league events, such as the NBA 2K League Draft Clash, in-season tournaments and the finals. Inside the game itself, the players’ digital avatars will wear Champion-branded uniforms. Terms were not disclosed. Champion did one previous esports deal, outfitting Dignitas, the team owned by Harris Blitzer Sports & Entertainment. The 2K League draft is set for March 5.

For more coverage of the business of esports, visit our partners, esportsobserver.com.

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