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ESPN Reportedly Could Make Run At Turner's MLB Playoff Rights

ESPN "very well could make a run" at Turner's MLB postseason games, including an LCS every year, according to Andrew Marchand of the N.Y. POST. ESPN President Jimmy Pitaro and his Disney bosses will "likely try to add" more baseball to ESPN+, and to "make it work, as a subscriber driver, there likely would need to be some exclusivity." Turner still has its MLB rights for two more years, and is "waiting for its new parent company, AT&T, to fully take over." Turner "may want to continue" with MLB, but it is "unclear how aggressive AT&T will want to be" (N.Y. POST, 1/31). FORBES' Maury Brown cited sources as saying that ESPN is "actively in negotiations" with MLB for an extension of their media rights to show live games. A new deal would "come on the heels" of Fox reaching an extension that runs for seven years beginning in '22 for $5.1B. ESPN's current agreement with MLB expires in '21, and has a total value of $5.6B over an eight-year span. There had been "some questions as to whether ESPN was fully committed to baseball content" with the news that "Baseball Tonight" would "stop as a daily show." In some ways, the news that ESPN will "continue to provide MLB content should come as no surprise given commitments that have already transpired around baseball" (FORBES.com, 1/30).

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On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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