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Marketing and Sponsorship

Marketplace Roundup

In Providence, Jack Perry notes Samuel Adams has "brewed a special beer -- Too Old, Too Slow, Still Here" in honor of Patriots QB Tom Brady's ninth Super Bowl appearance. The beer’s label "shows a goat wearing shoulder pads and a jersey, and holding a football." Fans today will "have to go to the Boston Brewery & Tap Room," where the beer "will be available on tap and the brewer will fill 199 commemorative crowlers for the first 199 fans" at the unveiling party. Brady was drafted 199th overall in '00. The crowlers cost $19.99 (PROVIDENCE JOURNAL, 1/31).

PURPLE REIGN: TCU football yesterday unveiled its new Nike uniforms on social media, and in Ft. Worth, Drew Davison notes they include a "black jersey, purple pants and purple helmet with black stripe; white jersey, white pants and white helmet with purple stripe; and purple jersey, black pants and black helmet with purple stripe." Each jersey also "has 'frog skin' around the collar," a "throwback of sorts to the jerseys once worn by TCU great LaDainian Tomlinson" (Ft. Worth STAR-TELEGRAM, 1/31).

THE WATCHER: Fanatics launched its first esports ecommerce site today, opening the Overwatch League store at shop.overwatchleague.com. Standard jerseys and hats are available for all 20 teams, including the eight expansion franchise, and Fanatics is also selling for the first time a new “Profile Collection” for the league, which starts its '19 season on Feb. 14 (Ben Fischer, THE DAILY).

UNDER PRESSURE: In Australia, Thomas Abraham reports Nike is "facing pressure to recall one of its leading brands of sneakers after a customer launched an online petition alleging the design on its sole resembles the Arabic word for 'Allah.'" Nike in a statement said the logo for the Air Max 270 was a "stylised representation of the Air Max trademark" (SYDNEY MORNING HERALD, 1/31).

SBJ Morning Buzzcast: May 15, 2024

The W's big night; here come the Valkyries and a major step forward in Jacksonville

NASCAR’s Brian Herbst, NFL Schedule Release, Caitlin Clark Effect

On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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