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Volume 25 No. 177

Events and Attractions

Super Bowl LIII hospitality packages available through On Location Experiences are "selling ahead of last year's pace" three weeks ahead of the Feb. 3 game, according to Tim Tucker of the ATLANTA JOURNAL-CONSTITUTION. On Location Chief Revenue Officer Sam Soni said, "We are up about 17 percent year-over-year in revenue, and in units sold we're probably up north of 10 percent." The NFL does not put Super Bowl tickets "on sale to the general public at face value," meaning the best option for most fans is to buy tickets either on the secondary market "or in hospitality packages." The league "makes about 10,000 Super Bowl tickets available to On Location for sale in packages," which this year range from $3,600-15,075. Sales started last summer and, to date, largely have gone to "businesses and well-heeled fans who want to attend the big game ... regardless of which teams are playing." Soni said that companies around Atlanta and in the Southeast "have been among the buyers." The next "phase of sales will be triggered" following the two conference championship games. Soni "expects On Location to sell 2,000 to 3,000 hospitality packages to fans of each participating team" (AJC.com, 1/10).