Eight of 13 CFP sponsors activated at the three-day Playoff Fan Central inside the San Jose Convention Center. No attendance numbers were made available, but a spokesperson said yesterday was the busiest day, followed by Friday -- when Bay Area residents were admitted free -- and then Saturday. The primary sponsors with activations were Allstate, Chick-fil-A, Capital One, Dos Equis, Dr Pepper, PlayStation, Samsung QLED TV and AT&T. The Solomon Group and ETZEL Agency handled the event. Outside the main exhibition hall, fans could also pose with the championship trophy and trophies of each of the six CFP-affiliated bowls. Nearby, workers were re-creating a poster commemorating the game by 3D pop artist Charles Fazzino by making a montage of user-created pictures posted online with #CFBPlayoffs hashtag. On Friday afternoon, fans could partake in activations with a wait time of under five minutes. On that day, several attendees were spotted wearing Stanford, Cal and San Jose State apparel, but the lion’s share was still Clemson purple/orange and Alabama crimson. The Clemson band yesterday was the main attraction in a much-more-crowded convention center. The Alabama band played for about 10 minutes, the Clemson band played for three times as long, drawing a five-person deep standing audience around the 40-yard field at one end of the 200,000-square-foot festival. Around the same time, about 50 Alabama fans stood in line waiting for an AT&T-promoted autograph session with Titans RB and ‘15 Heisman winner Derrick Henry.
