Marketing and Sponsorship

Saints Sign Harrah's New Orleans As Team's First Casino Sponsor

By John Lombardo 12.19.2018

The deal could include a Saints-branded lounge at the Harrah’s New Orleans casino located in downtownHARRAH'S NEW ORLEANS

Caesars Entertainment-owned Harrah’s New Orleans casino has signed a new sponsorship deal with the Saints and a renewal with the Pelicans. Financial terms of the multiyear deal that begin in '19 were not disclosed. Both deals are non-exclusive. The Saints deal includes game day and non-game day activation using team marks that could include a Saints-branded lounge at the Harrah’s New Orleans casino located in downtown. In-stadium signage at Mercedes-Benz Superdome is also included. This is the first casino sponsorship for the Saints, as the NFL opened the category this season. The deal with the Pelicans is a renewal and gives the casino a new “proud partner” designation. That level of sponsorship includes use of team marks, hospitality, signage at Smoothie King Center and various team experiences offered to Harrah’s VIP customers.

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