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Volume 25 No. 90
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Software Company Intuit To Sponsor NFL In Multiyear Deal

Business and personal finance software company Intuit is the NFL’s newest corporate sponsor, signing a multiyear pact that will allow it to use the league’s IP and media assets to market its Intuit, TurboTax, QuickBooks, and Mint products. Television ads supporting the new sponsorship are expected to run on Fox and NFL Network during tonight’s telecast of Chargers-Chiefs. The deal grants Intuit exclusivity within the financial software/applications, tax preparation services and accounting software/applications categories. League designations granted include the NFL’s official financial software sponsor, official accounting software sponsor and official tax preparation service sponsor. Activation is largely to be decided, but will include player engagement and use of legends. Intuit’s TurboTax has been an advertiser in at least three Super Bowls and has sponsored both former MLBer David Ortiz and the Pac-12.