AD AGE's Jessica Wohl reported Pringles is "returning to the Super Bowl" for a second time in '19. While details about the ad "haven't been shared yet, Pringles says the spot will continue the 'Flavor Stacking' campaign that was introduced" in February's Super Bowl LII spot. The '19 spot "will come from WPP's Grey, which handled the brand's Super Bowl debut." Pringles' marketing plan around the Super Bowl spot "includes PR, digital and social media" (ADAGE.com, 12/10). ADWEEK's Robert Klara noted Pringles’ spot will air at an "undisclosed time slot in the game." Last year's spot "starred actor and comedian Bill Hader," though the company has been "silent on what celebrity (if any) will star in this year’s effort" (ADWEEK.com, 12/9).
The shirt depicts the final play of Patriots-Dolphins, and is available for $25 on BreakingT's websitebreakingT
GET 'EM WHILE THEY'RE HOT: In Miami, David Wilson notes apparel company BreakingT yesterday unveiled its latest creation to "commemorate the Dolphins’ miraculous 34-33 win" against the Patriots on Sunday. The shirt is "simple in its design." Moving from the "chest down to the waist, the shirt draws out the design of the play, beginning with quarterback Ryan Tannehill’s throw to wide receiver Kenny Stills, and following the path of two laterals and a slithering running back into the end zone for the last-second win." BreakingT’s shirt is "available for $25 on its website, and also features the final score and date" of the game (MIAMI HERALD, 12/11).
PERSONAL TOUCH: WOMEN'S WEAR DAILY's Jean Palmieri noted Burton Snowboards Founder Jake Burton Carpenter tomorrow in N.Y. will "take the wraps off Mine77, a limited-edition collection of apparel and gear that features innovative fabrics and cutting-edge technology." The 16-piece collection "features very personal descriptions" written by Carpenter himself. He said that "even the name itself is a 'double entendre,'" a "nod to the year he founded Burton Snowboards and the fact that the collection is all his" (WWD.com, 12/11).
