Menu
Marketing and Sponsorship

Donovan Mitchell Adds Stance To Growing Endorsement Portfolio

Jazz G Donovan Mitchell has signed an endorsement deal with sock maker Stance and has an "exclusive line of signature socks that are set to launch this season," according to Eric Woodyard of the DESERET NEWS. Terms of the deal were not disclosed, but Mitchell becomes the "fourth current NBA player to join the Stance family," joining Heat G Dwyane Wade, Warriors G Klay Thompson and Rockets G James Harden. Basketball HOFer Allen Iverson also endorses the brand. Stance "embraced Mitchell early on in his NBA career, even campaigning for him to win the Rookie of the Year Award with a pair of limited edition socks released to select media members." Mitchell this summer "sat down with Stance's merchandising and design team to chat about things he would like to see on his signature socks, including colorways and designs." In addition to Stance, Mitchell has deals with Adidas and New Era, among others (DESERET NEWS, 12/9).

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2018/12/11/Marketing-and-Sponsorship/Stance.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2018/12/11/Marketing-and-Sponsorship/Stance.aspx

CLOSE