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Volume 25 No. 175
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Minor League Baseball Signs Deal With Organic Meat Company

Photo: MILB

Minor League Baseball has a signed a sponsorship agreement with organic meat provider Applegate Farms LLC. The New Jersey-based company, a subsidiary of Hormel Foods, will become the official natural and organic meat of MiLB, opening up a new sponsorship category for the affiliated minors. Financial terms were not disclosed. Activations will include signage at many MiLB parks, availability of Applegate’s “The Cleaner Weiner” natural hot dogs at select facilities, a series of team-level deals to add to the national-level pact and exposure on various MiLB media extensions, including the in-stadium digital signage effort created last year with ISM Connect. The deal continues a run of recent activity for MiLB that also includes a recent deal with outdoor power tool company Echo to sponsor the Hispanic outreach program, Copa de la Diversión. Other food sponsorships for MiLB include Bush’s Beans and Uncle Ray’s Potato Chips.