Menu
Marketing and Sponsorship

Pepsi Bulks Up On KU Football, Basketball Tix In School-Wide Deal

Pepsi gets nearly double the amount of men's hoops tickets that Coca-Cola did under their previous deal GETTY IMAGES Pepsi gained "more football and basketball tickets" than Coca-Cola had when the Univ. of Kansas switched its campus-wide soft drink partnership in July '17, though Pepsi "gaine...

You’ve Run Out of Articles This Month

Register below to unlock one additional article per month or subscribe for unlimited access.

SBJ Morning Buzzcast: May 23, 2024

2024 Sports Business Awards takeaways SBJ’s Joe Lemire, Austin Karp, Alex Silverman, and Mollie Cahillane look back at the 2024 Sports Business Awards

Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of The SpringHill Company/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2018/12/03/Marketing-and-Sponsorship/Pepsi-KU.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2018/12/03/Marketing-and-Sponsorship/Pepsi-KU.aspx

CLOSE