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Marketing and Sponsorship

Tough Mudder Looks To Spin Off Boutique Gym Franchises

Tough Mudder intends to spin off its line of boutique gym franchises and seek a major investor or buyer for the new company as it restructures its struggling core events business. The spin-off plan developed out of talks with a new capital partner that has joined in recent weeks, Tough Mudder co-Fo...

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Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of SpringHill Entertainment/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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