Bud Light To Title Sponsor Atlanta Concert Series Ahead Of Super Bowl

Bud Light brand has signed on as the title sponsor of a three-night concert series during the week of Super Bowl LIII in Atlanta. The “Bud Light Super Bowl Music Fest’’ will be held Jan. 31-Feb. 2 at the newly renamed State Farm Arena. Musical acts, along with ticket pricing and availability, are expected to be revealed next week. Support by the brewer in the Atlanta market will include dedicated retail displays. Local retailers will also get tickets for use in promotional efforts, and A-B InBev will also mount a sizable B-to-B hospitality effort around the concert series, said A-B InBev Head of U.S. Sports Marketing Nick Kelly. On Location Experiences (OLE) is the concert producer, along with Synergy Productions and Live Nation. OLE sold the sponsorship. Other presenting sponsors include EA, StubHub and Ticketmaster.