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Marketing and Sponsorship

Allianz Close To Announcing Deal As IOC TOP Sponsor

German insurance giant Allianz is close to announcing a deal to become an IOC TOP sponsor. The eight-year deal will commence in ‘21 and run through the ’28 L.A. Games, sources said. Financial terms are not known, but the IOC has been known to be seeking $200M per quadrennial, or $50M pe...

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