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Marketing and Sponsorship

Marketplace Roundup

RUNNER'S WORLD's Hailey Middlebrook noted women's athletic apparel brand Oiselle's new fall line, the Crest Collection, celebrates the brand's 10th anniversary and "features bold crest graphics that incorporate the brand's iconic bird." The collection includes "tees and tanks, half-zips, slouchy track pants, hoodies, shorts, and a puffy vest and coat." Oiselle's fall apparel is "both feminine and functional" (RUNNERSWORLD.com, 9/10).

TRIPLE OPTION: In Syracuse, Rick Moriarty notes local mall Destiny USA, which has an Embassy Suites on its grounds, has "agreed to a three-year deal" with Syracuse athletics to "jointly market the three sites to visitors to Central New York." Under the partnership, the university will "designate the 209-room Embassy Suites hotel in front of the giant shopping center as the 'official hotel of Syracuse Athletics.'" Destiny USA CEO Stephen Congel said that the mall, hotel and the university will offer "special Destiny USA attraction packages and gameday amenities like shuttle rides to and from the Carrier Dome for hotel guests" (SYRACUSE.com, 9/10).

WITH GRACE: In Baltimore, Lorraine Mirabella noted ballet dancer Misty Copeland yesterday "launched the fall collection" of her signature Under Armour apparel line. The apparel maker "introduced the Misty Copeland Signature Collection earlier this year" (BALTIMORESUN.com, 9/10). 

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