Menu
Marketing and Sponsorship

NFL Marketing Notes: Kaepernick Jerseys Sell Out On His Website

USA TODAY's AJ Neuharth-Keusch noted Colin Kaepernick yesterday "tweeted an update" that new football jerseys up for pre-sale on his website were "sold out." The jersey is "all black with white letters and numbers and features '#IMWITHKAP' embroidered across the front." Kaepernick's No. 7 also is "printed on the jersey, along with his name." Kaepernick tweeted that 20% of the "proceeds from jersey sales will go to his Know Your Rights foundation." The "limited-edition jerseys come in youth and adult sizes and sell for $99.99 and $174.99, respectively? (USATODAY.com, 9/11).

BEST A MAN CAN GET: AD AGE's Jack Neff notes Seahawks rookie LB Shaquem Griffin and his father "star in Gillette's new football-season advertising" as part of a "campaign to redefine the brand's 30-year-old 'The Best a Man Can Get' selling line." The ad is this year's "first prominent U.S. TV work for Gillette" from Grey, N.Y. The ad "shows the role Terry Griffin played in his son Shaquem's success." The TV spot will be "followed by a long-form online-only video next week, combined with a social media, PR and promotional campaign" (ADAGE.com, 9/11).

COFFEE RUN: In Boston, Christina Prignano noted Patriots fans are "voicing their displeasure with Dunkin' Donuts" after the chain "didn't bring back its 87-cent coffee promotion on the day following a Patriots win" for this season. The 87-cent promotion "paid homage" to Patriots TE Rob Gronkowski's jersey number. Dunkin' in a statement said that it "isn't planning any promotions related to the Patriots" (BOSTONGLOBE.com, 9/10).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2018/09/11/Marketing-and-Sponsorship/NFL-Marketing.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2018/09/11/Marketing-and-Sponsorship/NFL-Marketing.aspx

CLOSE