Menu
Marketing and Sponsorship

Miller Sponsoring Visor Giveaway At Eagles Opener

Fans entering the game will be given visors similar to what coach Doug Pederson wearsEAGLES

Miller is serving as the presenting team sponsor for the Eagles' opener Thursday night against the Falcons, and the brewer is underwriting a unique gate premium that evening. Fans entering Lincoln Financial Field for the game will receive a visor like the one usually worn by Eagles coach Doug Pederson. The visors are emblazoned with a diagram of the Eagles' “Philly Special” play from Super Bowl LII. Depending on whether the recipient is of legal drinking age, the visor will also carry a Miller Lite trademark. As in past years, Miller is also underwriting free rides from 4:00pm-12:00am Thursday night on the Broad Street Subway, which ends at Lincoln Financial Field. 

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2018/09/04/Marketing-and-Sponsorship/Miller-Eagles.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2018/09/04/Marketing-and-Sponsorship/Miller-Eagles.aspx

CLOSE