USOC, KT Tape Renews Branded Content Series Around Team USA

The USOC and its licensee KT Tape will launch the third season of the branded content series “Working Out With Team USA" on Friday. The 30-minute special, with presenting sponsorship from KT Tape, will air at 9:00pm ET on NBCSN, with 37 weekly videos then released online at teamusa.org/WorkingOut. The advertorial/documentary will offer a detailed look at the training regimens of five elite national team athletes sponsored by KT Tape who hope to make the ’20 Olympics team: 800-meter runner Boris Berian, distance runner Molly Huddle, beach volleyball players Sarah Hughes and Summer Ross, and soccer player Rose Lavelle. KT Tape will also distribute the episodes on its own channels. The series is part of KT Tape’s licensee agreement with the USOC, which runs through the '20 Tokyo Games.