U.S. Figure Skating Signs Two-Year Deal With Opendorse

U.S. Figure Skating has signed a two-year deal with Opendorse, a software platform that helps athletes share promotional content on their social media feeds more easily than doing it themselves. The deal covers nearly 60 figure skaters. By using Opendorse, USFS can provide its own ready-made content (historic footage, news and notes, brand sponsor messages, for instance) to its athletes, who then can publish it on their own feeds by replying to a text message prompt. USFS CMO Ramsey Baker said the deal will “amplify the voice of our athletes.” USFS is the first Olympic sport NGB to sign with Opendorse, whose other major deals include NFL Players Inc. and the LPGA.