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Volume 25 No. 235
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Seattle Venues To Accept Fingerprint Scans To Pay For Concessions

Fans at Seattle's two major league homes -- Safeco Field and CenturyLink Field -- will be able to verify their identification and pay for concessions, including alcoholic drinks, with a fingerprint scan as part of a deal between the stadiums, concessionaire Centerplate and biometrics firm Clear. The facilities also will use Clear’s technology for tickets and fans entering the stadium. N.Y.-based Clear provides biometric security technology at airports and at other stadiums and arenas. Those using the system sign up and scan their fingerprints, identification and credit cards into Clear’s systems. For the F&B sales in Seattle, fans can scan their fingerprint which verifies their age and charges their credit card. Centerplate is rolling out the technology option at two stands at Safeco and plans on expanding the effort. Clear had a $15M funding round last year. It does not cost anything to enroll in Clear for sports venues, but Clear does charge $15 per month for its airport system, which helps travelers avoid long TSA lines. Steve Dominguez, Centerplate’s GM at Safeco Field, said this is the first biometrics F&B effort at a MLB ballpark. Centerplate touts Safeco Field for its innovation but also its creative food options. Safeco Field Exec Chef Taylor Park has also rolled out a new custom donut stand at the ballpark this season. The stand -- On Deck Donuts -- makes fresh donuts on site and fans can customize them with toppings including bacon, sprinkles, caramel, M&Ms, raspberry glaze and Fruity Pebbles. A pack of six donuts costs $8. Park said they have sold more than 58,200 donuts so far this season. He came across the idea at Pike Place Market.