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Marketing and Sponsorship

Tyr Sticking With Lochte Sponsorship After USADA Ban

Lochte had been expected to compete in the Phillips 66 USA Swimming Nationals this weekGETTY IMAGES

Swimsuit maker Tyr Sport said that it is sticking with Gold Medal-winning U.S. swimmer Ryan Lochte despite his 14-month ban announced by USADA yesterday. Lochte, who had been expected to compete in the Phillips 66 USA Swimming Nationals this week, accepted the ban after he posted an Instagram photo in May of himself getting an intravenous injection of a legal substance at a higher-than-permitted dosage level. Tyr Sport signed Lochte in January '17 in the aftermath of his vandalism scandal at the '16 Rio Games, which triggered a 10-month suspension from USA Swimming and lost him his Speedo deal. Tyr hopes to be part of the story if Lochte can qualify for the '20 Tokyo Games, when he will be 36. The suspension, which runs through the '19 Worlds, would appear to seriously jeopardize that goal.

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