Brewers produced giant likenesses of Aguilar’s head for use in the final vote promotionGETTY IMAGES
The Brewers' effort to get 1B Jesús Aguilar into next week's MLB All-Star Game "paid off," as he was "named the winner" of the NL's final vote Wednesday, according to JR Radcliffe of the MILWAUKEE JOURNAL SENTINEL. Brewers Dir of New Media Caitlin Moyer said, "We met about a week and a half ago, maybe two weeks ago, just to talk about potential candidates." Brewers Senior VP/Communications & Affiliate Operations Tyler Barnes: "We came up with taglines and some graphics and some general ideas for promotions and stunts and giveaways we would do if we had a guy. We were notified a few hours beforehand (of the finalists), but not long, so we had a lot of vendors and certainly staff on standby to ramp things up very quickly on Sunday." He added, "We needed things immediately and found companies that could thread the needle right away." The team produced "giant likenesses of Aguilar’s head for use in promotion, as well as T-shirts." Barnes said that the team had conversations with local businesses to "tentatively set up morning voter events." Along with offering free coffee and donuts, the Brewers "gave away tickets (with Aguilar footing the bill) to an upcoming game and ice cream on Wednesday morning at Miller Park, and a large turnout followed." During the recent homestand, players were "brought in to film a campaign video for a number of potential player candidates." With the announcement of Aguilar as a finalist, a "final version of the faux political ad was produced and distributed" (MILWAUKEE JOURNAL SENTINEL, 7/13).
