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Marketing and Sponsorship

Pinnacle Signs On As Corporate Sponsor For Nashville USL Club

Pinnacle Financial Partners has "signed on as a corporate sponsor" of USL club Nashville SC ahead of MLS' arrival in the city in '20, according to Meg Garner of the NASHVILLE BUSINESS JOURNAL. The deal is Pinnacle's "third sports-focused partnership," with the Nashville-based bank "already sponsoring" the Titans and Grizzlies. Pinnacle also will have "presenting sponsor status" for local game broadcasts on WZTV-Fox. Pinnacle is the "latest big-name corporate player to back Nashville SC," after Nissan in November "signed on as the club's primary jersey sponsor." Pinnacle's "ties to Nashville's soccer teams run deep," as Pinnacle Chair Rob McCabe "served on the MLS organizing committee" (BIZJOURNALS.com, 7/6).

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