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Volume 24 No. 156
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Nissan To Become Primary Jersey Sponsor For USL's Nashville SC In Multiyear Deal

USL Nashville SC announced today that Nissan "will be the club's first jersey sponsor," according to David Ammenheuser of the Nashville TENNESSEAN. The blue and gold primary jersey "will make its debut" when the club "plays its first USL game in March at First Tennessee Park." Neither Nissan nor Nashville SC "would divulge the length of the 'multi-year' [partnership] or the amount that the company is paying" for its name to be "stitched on the front of the jerseys." Nissan "holds naming rights" to the Titans' home stadium and are "major sponsors at Bridgestone Arena." There are "more than 12,000 Nissan employees in Middle Tennessee, including at its North American headquarters in Franklin" (TENNESSEAN.com, 11/21). In Nashville, Eric Snyder notes a news release "makes no mention of the potential MLS team, or whether Nissan would be interested in a similar relationship with that squad." However, sponsoring an MLS team "would provide an even bigger platform for the automaker." The MLS2Nashville committee that has "helped generate interest" in an MLS team includes Nissan North America Chair José Muñoz (BIZJOURNALS.com, 11/21).