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NBC To Distribute Rocket League On YouTube In Addition To Twitch

NBC Sports Group will distribute this year’s Universal Open Rocket League esports tournament on Twitch and YouTube, a shift from the '17 inaugural season for which Twitch as the only third-party streamer. NBC will create a new Universal Open channel on YouTube to host the competition, and NBC execs believe the turn away from exclusivity will draw a wider audience. On Twitch, action will stream on the channel run by FaceIt, the British tournament organizer that is co-developed the event with NBC Sports. Twitch and YouTube coverage will start with the closed qualifiers that begin Tuesday, and NBC-owned digital and linear platforms will pick up coverage at the regional finals in late July. “Rocket League,” published by San Diego-based Psyonix, features teams of two players operating cars that play soccer. PepsiCo’s Brisk Iced Tea has already been announced as presenting sponsor.

SBJ Morning Buzzcast: May 15, 2024

The W's big night; here come the Valkyries and a major step forward in Jacksonville

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On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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