Group Created with Sketch.
Volume 25 No. 28
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

Marketplace Roundup

Biotech firm Amgen is "renewing its title sponsorship of the Tour of California in a multiyear deal with North America's highest-profile cycling event." Amgen has been a "prominent supporter" of the AEG-owned race since its inaugural edition in '06. The extension includes "collaboration on a program teaching elementary school students about healthy lifestyles and bike safety." The seven-stage Amgen Tour of California is currently underway and concludes Saturday (AP, 5/16).

NAME GAME: Mitchell & Ness has "collaborated with designer Don C on some vintage NBA jerseys" as part of the “No-Name Collection." There are six NBA teams "represented in the part of the collection," with the T'Wolves’ "'tree' era jerseys ... among them." All that is on the jerseys "aside from labels are the small green border trees and an NBA logo." There are neither team names nor players names (Minneapolis STAR TRIBUNE, 5/16).

FAMILY FUN: Philadelphia-based deli brand Dietz & Watson's marketing team tapped Tennis HOFer Andy Roddick and wife Brooklyn Decker as the "faces of the 'It’s a family thing' campaign." In their first national push for the brand, the creative team "created TV spots, print, digital and out-of-home built around charming, fun and ultimately real family moments." The centerpiece is a spot called “Game Night” featuring Roddick and Decker’s "attempt to salvage a night of friendly competition after friends cancel" (ADWEEK.com, 5/15).