Murphy (l) will not sell naming rights for Lambeau Field, so the gate deal is a way to build up partnershipsPACKERS
Wisconsin-based convenience store chain Kwik Trip in a new deal with the Packers has "replaced Verizon as a gate sponsor" at Lambeau Field, and its Cafe Karuba coffee and hot chocolate "will be sold throughout the stadium," according to a front-page piece by Ryman & Bollier of the GREEN BAY PRESS-GAZETTE. The Kwik Rewards program "will include" Packers-related deals, and the chain also will "sponsor the Instant Win Tower at the Lambeau Field Live traveling exhibit that is part of the Packers' 100 Seasons celebration." Terms of the deal were not disclosed, but Packers President & CEO Mark Murphy said that gate sponsorships "do not open up often and are a key revenue generator for the team." Ryman & Bollier note the Packers and Kwik Trip, which has "expanded aggressively" throughout Wisconsin recently, "worked together on a marketing deal last year." Murphy: "We won’t sell naming rights for the stadium as long as I’m here, so this is a way to build up partnerships" (GREEN BAY PRESS-GAZETTE, 5/16).
