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Marketing and Sponsorship

Marketplace Roundup

Rams Exec VP/Football Operations & COO Kevin Demoff said that the team and Nike have "worked together the last few months in starting the process for a redesigned uniform and that the Rams probably would make an announcement about a timeline in the coming weeks." In L.A., Gary Klein noted since their return to Southern California after a two-decade absence, the Rams have been "planning a major rebrand, including uniforms." Demoff said that the Rams will "decide by the end of this spring whether to introduce redesigned uniforms" in '19 or '20 (L.A. TIMES, 5/11).

HOT MARKET: In Houston, Craig Hlavaty noted local companies Running Game Clothing and Canned Oxygen Design have become "sought-after among H-town supporters" due to their specialized gear for fans who are "bored with typical name brand stuff sold in chain stores." The Rockets' recent run of good fortune is "making Travis Drake with Running Game Clothing busier than usual." Drake pays attention to "rallying cries and player nicknames to stay ahead of the curve and come up with new designs for Houston sports teams." Canned Oxygen's Tyler Fatherree said that "work is almost non-stop." A set of shirts casting Astros and Rockets greats as "pixelated characters have both sold well in their own right and become favorites on Instagram" (HOUSTON CHRONICLE, 5/10).

SBJ Morning Buzzcast: May 15, 2024

The W's big night; here come the Valkyries and a major step forward in Jacksonville

NASCAR’s Brian Herbst, NFL Schedule Release, Caitlin Clark Effect

On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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