Killingsworth said the team's best-selling item, as it was during the regular season, is the home jerseyGETTY IMAGES
NHL online store operator Fanatics said that the Golden Knights have "sold more merchandise since the playoffs started a month ago than in the prior two months combined," according to a front-page piece by Eli Segall of the LAS VEGAS REVIEW-JOURNAL. Redline Hockey President & CEO Matt Nyman, who operates the USA Hockey Store, said sales have "gone way up" since the Stanley Cup Playoffs started, fueling a 40% jump in revenue in April from a year earlier at his shop. Lids VP/Buying Bob Durda said at the retailer's 21 Las Vegas locations, Golden Knights sales have "far exceeded our expectations and have definitely caught our vendors by surprise as well." Golden Knights Senior VP & CMO Brian Killingsworth said that the team's "best-selling item, as it was during the regular season," is the home jersey. The team had some of G Marc-Andre Fleury's jerseys "turned into three baseball hats." Killingsworth said that the hats were recently "put on display in the retail shop at the team's practice rink, City National Arena, as an 'aspirational' or 'showcase' piece." The hats cost $3,000 each -- and "sold within hours." After C William Karlsson "openly referred to the team as the Golden Misfits, the nickname caught on," and Killingsworth said that the team planned to roll out a Golden Misfits line of merchandise (LAS VEGAS REVIEW-JOURNAL, 5/14).
