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Marketing and Sponsorship

Draymond Green Becoming Prolific Pitchman Despite Lack Of Scoring

Warriors F Draymond Green has starred in a slew of recent ads -- YouTube TV, Nike, Smile Direct Club, Realtor.com and Beats by Dre -- and every time Green sees a commercial, it is "humbling for the two-time NBA champion," as he has become one of the few NBA brand ambassadors "not known for scoring," according to Marc Spears of THE UNDEFEATED. Green said, "I don’t take it for granted. I still sometimes sit back and say, ‘Wow.’ To be in this position is great, and I’m really grateful for it." Spears noted Green is "viewed as a tough defender, fiery competitor and emotional trash-talker whom NBA foes, fans and perhaps even referees either love or hate." Spears: "So why is Green in so many commercials?" Former Beats by Dre CMO Omar Johnson said Green is attractive to advertisers because he is a “certified leader, beyond charismatic and one of the smartest players in the league.” He added, "Draymond scores in multiple dimensions. You’re going to be hard-pressed to find someone more personable, intelligent and humble" (THEUNDEFEATED.com, 4/28).

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