Marketing Arm Hosting Top NFL Draft Picks, Brands At Dallas Event

Omnicom agency The Marketing Arm will host a bevy of brand marketers and prospective NFL draftees tonight at a downtown restaurant in Dallas. Scheduled to attend are 20 of the projected first round picks, including RB Saquon Barkley and QBs Josh Rosen, Josh Allen and Sam Darnold. Also on hand will be marketers from top consumer brands, including Goodyear, Pizza Hut, Pepsi/Frito Lay, Mars brands Skittle and Snickers, P&G and AT&T/DirecTV. TMA President of Sports & Experiential Michelle Palmer said the Dallas-based agency is hoping to demonstrate the breadth of its connections across brands and athletes, help the draftees build their personal brands and to facilitate introductions for the marketing community.