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Volume 24 No. 219
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“Brockmire” Season 2 Sees Use Of Gwinnett Triple-A Ballpark

Season 2 of IFC's "Brockmire" premieres tonight, with the show shifting ballpark locales for '18. Season 1 saw Luther Williams Field in Macon, Ga., serve as the home for the fictional Morristown (Pa.) Frackers. That venue, built in '29, has served as a backdrop for many baseball movies, including the '13 Jackie Robinson biopic “42.” Macon-Bibb County received $16,900 in '16 for renting the ballpark to IFC, according to documents provided to SBJ/SBD by the county. The payment covered 10 days of filming at the ballpark, 14 days of setting up and breaking down the sets and $5,000 for utilities. This season, the show's title character, played by Hank Azaria, moves to the fictional Triple-A New Orleans Crawdaddy’s. But the ballpark setting is again in Georgia at Coolray Field in Gwinnett, about 36 miles north of Atlanta. The venue is home to the real Triple-A Int'l League Gwinnett Stripers, but for two weeks last fall, it was transformed into Crawdaddy Stadium. Make-believe sponsors’ names were trademarked, and signage bearing those companies’ names were used throughout the ballpark, and several suites were transformed into sets and editing rooms. IFC remained in Georgia for this season's filming so it could take advantage of the state of Georgia’s film tax credit incentive, which provides up to 30% in tax credits as long as a production spends at least $500,000 in the state. The first season averaged more than 500,000 live-plus-three-day viewers, and drew a total of 8.6 million total viewers in Live+7 data. According to IFC, the show’s weekly audience nearly doubled on average within three days, making it one of the most time-shifted comedies on cable.

Photo: Erika Doss/IFC