People and Pop Culture

SBJ-Intersport Brand Engagement & Content Summit

4.11.2018

June 5-6, 2018 / Hotel Nikko, San Francisco

www.BrandEngagementandContentSummit.com

Agenda Posted. Speaker Faculty Announced.

Over the course of two days, we have an A-list of industry executives speaking at the Summit. Here are some of the program highlights:
• Opening keynote address from Intel CMO Steve Fund
• Keynote address from Stanford University’s Dr. Jennifer Aaker on storytelling and athlete-driven content
• Perspectives from 17 brand-side marketers, including Anheuser-Busch InBev, AT&T, Avaya, Gatorade, Heineken, IBM,
Intel, JPMorgan Chase, KPMG, Levi’s, Mastercard, National Geographic, PepsiCo, Red Bull, UCHealth, U.S. Bank and Visa
• Sessions looking at branded content campaigns from NIKE and Gatorade
• An in-depth look at esports sponsorship activation and original content

On June 5th we’ll head to AT&T Park for an “Evening at the Ballpark” where the San Francisco Giants will take on the Arizona Diamondbacks.

We hope to see you in San Francisco.

PREVIOUS SBJ In-Depth: SportsBusiness Journal 20th Anniversary Issue NEXT Guilded: Creating Centralized Hubs For Esports Information

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: May 10, 2024

May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

May 8, 2024

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2018/04/11/People-and-Pop-Culture/Conference.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2018/04/11/People-and-Pop-Culture/Conference.aspx