Marketing and Sponsorship

Marketplace Roundup

4.11.2018

In Charlotte, Joe Marusak notes Panthers fans have "panned the 'Two States. One Team' moniker" on the front of the team's new NFL Draft cap. Fans said that it should have "included the team's fan-favorite 'Keep Pounding' slogan," which only appears on the "flip side of the cap." New Era unveiled the hats "draftees will sport at the NFL Draft April 26-28 at AT&T Stadium" (CHARLOTTE OBSERVER, 4/11).

NICE SET OF WHEELS: South Korean tennis player Hyeon Chung has signed with luxury auto brand Genesis. Chung, currently the highest-ranked Asian player on the ATP World Tour, becomes the South Korean brand's first global ambassador and will wear the automaker's patch on his left sleeve. The sponsorship of Chung, who is repped by IMG, marks Genesis' first foray into tennis (IMG).

GOPHER BROKE: IMG College has extended its partnership with the Univ. of Minnesota to continue to manage the school's trademark licensing program (IMG College).

PREVIOUS NFL Likely Ending Mandatory Use Of Nike Color Rush Uniforms NEXT ESPN Keeping F1 Races Commercial Free For Rest Of '18

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: May 10, 2024

May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

May 8, 2024

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

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